Brand development, digital & printed collateral

Jivamukti Yoga Sydney

Between 2012-18 I worked with the yoga studio, located in the heart of Newtown, - the home of upbeat vinaysa classes incorporating yogic philosophy, spiritual activism and chanting, emphasizing the goal of yoga as liberation.

The studio ran a lot of events, workshops and retreats with very varied content. Each event or course had its own marketing material designed based on the content of said course, while still remaining within brand language. A lot of bright colours and textures with an organic feel were incorporated, reflecting the mood and content of the teachings.

The studio also had a shop with their own products, and here I created custom packaging design for various products throughout the years..